Premium home decor brand known for its sustainable baby alpaca textiles and Scandinavian-inspired, artisan-crafted designs.
ORIGIN
United States
PRICE TIER
premium
SPECIALIZATION
UNISEX
Founded by former fashion designer Johanna Howard, who honed her eye for design in her mother's atelier in Sweden, Johanna Howard Home is a New Jersey-based home decor brand. Rooted in Scandinavian elegance and American modernity, the brand focuses on sustainable luxury textiles, particularly throws, pillows, and scarves. Howard collaborates with artisan weavers and family-owned mills in Peru and Portugal, blending traditional techniques like Incan backstrap loom weaving and Irish cable knitting with contemporary, design-forward aesthetics.