Italian menswear brand known for its iconic polo shirts and a preppy, ironic style inspired by "Casual Friday" sophistication.
ORIGIN
Italy
PRICE TIER
premium
SPECIALIZATION
MEN
Founded in 1978 by Giorgio Tocchi, Johnny Lambs is an Italian menswear brand conceived as a tribute to the sporty-chic style of his friend, the famed industrialist Gianni Agnelli, whose name it ironically translates. The brand pioneered the concept of "Friday wear" in Italy, offering a relaxed yet sophisticated alternative to formal business attire, with the polo shirt as its signature piece. The aesthetic blends British-inspired sportswear with a playful, Italian sensibility, using country-inspired colors, check patterns, and heraldic embroidery.
$68.00$108.00
$63.00$177.00
$81.00$154.00
$154.00$352.00
$63.00$177.00
$90.00$178.00
$63.00$154.00
$79.00$115.00
$68.00$108.00
$63.00$177.00
$81.00$154.00
$154.00$352.00
$63.00$177.00
$90.00$178.00
$63.00$154.00
$79.00$115.00

Following its relaunch at Pitti Uomo in June 2022, this article announces the launch of Johnny Lambs' first e-commerce site, a key part of its new digital and international expansion strategy under the direction of Giuseppe Nardelli.
This detailed brand bio chronicles the history of Johnny Lambs, from its 1978 founding by Giorgio Tocchi as a tribute to Gianni Agnelli, through its ownership changes, to its 2019 acquisition and strategic relaunch by Giuseppe Nardelli.