johnny lambs

Founded in 1978 by Giorgio Tocchi, Johnny Lambs is an Italian menswear brand conceived as a tribute to the sporty-chic style of his friend, the famed industrialist Gianni Agnelli, whose name it ironically translates. The brand pioneered the concept of "Friday wear" in Italy, offering a relaxed yet sophisticated alternative to formal business attire, with the polo shirt as its signature piece. The aesthetic blends British-inspired sportswear with a playful, Italian sensibility, using country-inspired colors, check patterns, and heraldic embroidery.

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