joiana

Founded in 2017 by sisters Ana and Mariela Franco between San Diego and Tijuana, Joiana Jewelry began as a local passion project before expanding into a full-fledged online brand. Rooted in the founders' desire to create pieces they genuinely wanted to wear, the brand focuses on everyday-luxe accessories that blend classic shapes with a playful, modern twist. Joiana is defined by its signature use of pearls, unexpected color placements, and versatile silhouettes, offering a curated edit of earrings, necklaces, bracelets, and rings.

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