joico

Founded in Los Angeles in 1975, Joico is a professional hair care brand built on the mission of creating healthy, beautiful hair. The brand was a pioneer in using keratin proteins to repair and strengthen hair, a legacy that continues with its advanced technologies like the SmartRelease™ Liposome technology, which continuously releases rosehip oil, arginine, and keratin. Joico’s product range is designed to deliver salon-quality results, with a focus on restoring hair to its strongest, shiniest, and healthiest state. Core offerings include treatments for damaged hair, such as the iconic K-PAK Reconstructor, alongside comprehensive lines for color preservation, hydration, and styling.

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