British maternity and childrenswear brand known for its practical, Breton-inspired designs and B Corp commitment.
ORIGIN
United Kingdom
PRICE TIER
mid
JoJo Maman Bébé was founded in 1993 in the UK by Laura Tenison, who was inspired to create a practical mail-order children's clothing business after a hospital stay highlighted the lack of options for mothers. The brand has since grown into a beloved British staple for growing families, offering a comprehensive range of maternity wear, baby clothing, and nursery products. Rooted in a classic, Breton-inspired aesthetic, JoJo Maman Bébé is known for its cheerful prints, signature nautical stripes, and durable, play-ready designs. The core product lines include soft cotton sleepsuits, weather-resistant outerwear, and comfortable maternity staples, all designed with a focus on longevity and practicality. The brand caters to parents seeking reliable, timeless pieces that can withstand the rigors of childhood and be passed down to siblings.