jonny q

Established in London in 1978 during the glam rock era, Jonny Q (also known as JQ Jeans) carved out a niche by reimagining denim for a new generation of women. The founder identified a gap in the market for jeans that were more fashion-conscious and body-flattering than the traditional workwear-inspired American brands. Jonny Q is credited with introducing some of the first stretch jeans to the market, using innovative Lycra elastane to create comfortable and sleek silhouettes. The brand's philosophy centers on making women feel feminine and empowered in casualwear, a style traditionally dominated by menswear.

See more