Dutch premium baby gear brand known for its ergonomic, sustainable strollers and modern, functional design.
ORIGIN
Netherlands
PRICE TIER
premium
Founded in Amsterdam in 2004 by Emile Kuenen, Joolz is a premium Dutch baby gear brand built around a "Positive Design" philosophy. Kuenen, who noticed parents struggling with strollers over Amsterdam's canal bridges, set out to create ergonomic, highly functional pushchairs that prioritize both parent and child comfort. Today, Joolz is recognized for its sleek, modern aesthetic and smart engineering, offering a range of premium strollers, buggies, and accessories designed for urban mobility and travel.