UK-based luxury bodycare brand by Dr. Alexis Granite, blending clinical dermatology with joyful, sensorial experiences.
ORIGIN
United Kingdom
PRICE TIER
luxury
Founded in 2024 by dual US/UK-certified dermatologist Dr. Alexis Granite, Joonbyrd is a London-based luxury bodycare brand that bridges the gap between clinical efficacy and sensorial joy. Inspired by her Persian grandmother’s beauty rituals—the name "Joon" means soul or spirit in Farsi—Granite sought to disrupt the traditionally sterile aesthetic of dermatologist-led skincare.