American heritage denim brand known for its signature horse logo and iconic 1980s designer jeans.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1978 in New York City by the Nakash brothers, Jordache is an American denim brand that helped define the designer jeans craze of the late 1970s and 1980s. The founders, Israeli immigrants who started with a discount denim store, leveraged their retail experience to create a groundbreaking collection of form-fitting jeans inspired by European fashion. The brand quickly became a cultural phenomenon, recognized for its signature horse-head logo, back-pocket stitching, and provocative advertising campaigns that cemented its status as a symbol of youthful rebellion and sophistication.