jordanluca

Established in 2018 by co-founders Jordan Bowen and Luca Marchetto, Jordanluca is a London-based brand that sits at the intersection of Italian heritage and British punk. The design process is a fusion of Marchetto’s background at Vivienne Westwood and Bowen’s training as a milliner, resulting in a raw, sophisticated style that challenges conventions. The brand’s identity is deeply personal, reflecting the founders’ own lives, relationship, and experiences with recovery, which they channel as a creative catharsis. Collections are a study in contrasts, pairing meticulous tailoring with the aggressive, unapologetic details of streetwear and queer subcultures. Signature elements include sharp, structured tailoring, deconstructed knitwear, and provocative trousers featuring details like horizontal zippers and multiple layered waistbands. The brand initially launched with menswear, exploring contemporary masculinity through a visceral, instinctual lens. It has since expanded to include a full womenswear collection that carries the same rebellious spirit, often blurring the lines between gendered dressing through fluid silhouettes and shared design codes. Jordanluca has garnered significant attention for its provocative runway presentations at Milan Fashion Week and viral moments, including its infamous “pee-stain” jeans and the founders’ own wedding, which took place at the finale of their Fall/Winter 2025 show. These moments, combined with a growing list of prestigious stockists, have cemented the brand’s reputation as a disruptive and authentic new voice in luxury fashion.