joseph

Founded by Casablanca-born retailer Joseph Ettedgui, the Joseph house label launched in London in 1983 after he had already made a name for himself as a visionary boutique owner who championed then-emerging designers. The brand was established on the principle of providing women with a complete modern wardrobe, built around a strong core of luxury essentials. It quickly became known for its minimalist and sophisticated approach, with a focus on high-quality fabrications like cashmere and silk, clean lines, and a flawless fit.

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