Italian footwear brand known for its playful, street-couture sneakers and pop culture-inspired designs.
ORIGIN
Italy
PRICE TIER
contemporary
Founded in 2012 by retailer-turned-designer Vittorio Cordella, Joshua Sanders is an Italian fashion label that carved a niche in the contemporary luxury market with its “street-couture” footwear. Though the brand has a New York spirit, its production is rooted in fine Italian craftsmanship. The label is renowned for its bold, playful, and eccentric sneakers, which often feature vibrant graphics, pop art motifs like the signature smiley face, and unique embellishments such as oversized bows. The designs draw from a global palette of influences, including American sportswear and Korean pop culture, resonating with a fashion-forward audience.