California-born clean beauty pioneer known for its ethically sourced Argan oil and luxurious, eco-conscious body care.
ORIGIN
USA
PRICE TIER
premium
Founded in 2007 by model-turned-entrepreneur Josie Maran, this California-based beauty brand pioneered the "chic-ological" movement, proving that high-performance skincare could be both luxurious and eco-friendly. Rooted in the founder’s bohemian upbringing and discovery of Argan oil during her travels, the brand is best known for its 100% Pure Argan Oil and cult-favorite Whipped Argan Oil Body Butter.