josie natori

Founded in 1977 in New York City by Josie Natori, a former Wall Street investment banker, the eponymous brand was born from a desire to bring the intricate craftsmanship of her native Philippines to the American market. The label launched when a Bloomingdale’s buyer suggested lengthening a traditional Filipino embroidered peasant blouse into a nightshirt, sparking what would become a luxury lingerie and sleepwear empire.

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