jouissance parfums

Founded in London in 2024 by Cherry Cheng, Jouissance Parfums is a niche fragrance house rooted in the exploration of female creative power and erotic literature. Cheng, whose academic background spans Sotheby's Institute of Art and Goldsmiths, draws inspiration from transgressive works by authors like Anaïs Nin and Catherine Millet. The brand's name itself stems from a concept by French feminist writer Hélène Cixous, representing a mystical, sensual abundance.

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