London-based independent womenswear label known for its transitional wardrobe blending classic silhouettes with modern tailoring.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded in 2007 by Jojo Yan Jiao in London, Jovonna London is an independent womenswear label rooted in the city's dynamic fashion scene. The founder, who launched the brand after completing an international business degree, designs from her Battersea studio with a focus on creating a versatile, transitional wardrobe for the modern cosmopolitan woman. The brand's aesthetic bridges classic silhouettes with modern tailoring and feminine embellishments, offering pieces that seamlessly transition from day to night.