Los Angeles lifestyle brand famous for its iconic velour tracksuits and unapologetically glamorous Y2K style.
ORIGIN
United States
PRICE TIER
contemporary
Juicy Couture is a Los Angeles lifestyle brand that defined the casual luxury of the early 2000s. Founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997, the label captured a specific, irreverent glamor that skyrocketed to fame with its signature velour tracksuit. The duo pioneered a new approach to marketing by gifting their designs to celebrities, turning stars like Paris Hilton, Britney Spears, and Madonna into walking billboards and making the tracksuit a defining symbol of the Y2K era.