Swiss womenswear label known for blending 90s rave and goth subcultures with elevated, avant-garde workwear.
ORIGIN
Switzerland
PRICE TIER
premium
Founded in 2015 by Swiss designer Julia Seemann after a breakout win at the VFiles runway in New York, her eponymous label quickly gained traction when Rihanna wore one of her debut looks. Rooted in Zurich, the brand draws heavily from underground music scenes, 90s rave culture, and goth aesthetics, filtering these subcultural references through a lens of elevated workwear and sharp tailoring. Seemann, who previously interned at Vivienne Westwood, brings a punk-inflected, rebellious spirit to her collections.