Belgian label challenging contemporary luxury with playful, surrealist designs that explore diverse female archetypes.
ORIGIN
Belgium
PRICE TIER
luxury
Launched in 2024 by Antwerp Royal Academy of Fine Arts graduate Julie Kegels, the eponymous label debuted at Paris Fashion Week, quickly gaining recognition for its witty and conceptually rich approach to womenswear. After honing her craft at esteemed houses like Alaïa, Kegels established a design philosophy centered on challenging singular female archetypes. Her collections are known for fusing timeless elegance with daring, forward-thinking elements, creating a visual language built on paradox and juxtaposition—chic practicality meets witty surrealism. Drawing from personal memories, art, and modern culture, the brand translates narrative into form, with garments that are both sophisticated and playful.