julietta

Founded in 2021 by self-taught designer Juliana Liden, Julietta is a New York-based jewelry brand that reimagines vintage elegance with a modern edge. Inspired by fashion icons like Lacroix and Schiaparelli, the brand creates sculptural, statement jewelry designed to be wearable works of art. Liden, a Brazil native, initially launched a hair accessories line before pivoting to jewelry in 2022, finding her stride after a successful trunk show with Moda Operandi. The brand's aesthetic is characterized by bold, expressive forms and a blend of past and future, drawing inspiration from travel, vintage archives, and art deco.

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