julius

Founded by Tatsuro Horikawa, Julius emerged from a 2001 art project into a full-fledged fashion label by 2004. The Tokyo-based brand is distinguished by its stark, dark aesthetic, primarily utilizing black and grey to explore themes of chaos, pain, and the industrial. Horikawa, who was deeply involved in Tokyo's underground music scene, infuses his collections with a techno spirit, drawing inspiration from art, architecture, and sound to create more than just clothing, but a complete lifestyle. The brand’s signature style features oversized and draping silhouettes, distressed yet sophisticated tailoring, and a modern bohemian feel. Iconic pieces like the 'gas mask' cargo pants and tailored leather jackets have garnered a cult following globally.

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