Miami-based fashion brand known for its whimsical, slow-fashion accessories that playfully reimagine childhood aesthetics.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2024 by Miami-based multimedia artist and designer July Londono, JULY LONDON-O is a slow-fashion brand that merges art, design, and storytelling. A graduate of Parsons School of Design and a 2024 YoungArts recipient of the Anthropologie Leading with Creativity Award, Londono draws inspiration from the diverse domestic and street scenery of cities she has lived in, including Cartagena, Miami, Paris, and New York. Her approach teeter-totters between the practical and the impractical, aiming to animate everyday objects through human interaction and imagination.