London-designed cashmere brand known for its playful use of color, contemporary edge, and sustainably sourced Mongolian knitwear.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in 2014 by a pair of friends with a shared love for cashmere, Jumper 1234 is a London-designed knitwear brand built on a foundation of playful vibrancy and sustainable practices. With deep roots in the fashion industry, the founders create contemporary yet timeless pieces that are designed to be worn effortlessly and last for years. The brand's core identity is expressed through its use of 100% Grade A Mongolian cashmere, renowned for its soft, durable fibers. Production is based in Mongolia, where the brand works directly with nomadic herdsmen, ensuring the cashmere is ethically and sustainably sourced through traditional hand-combing methods once the goats begin to naturally moult. This commitment supports the local communities and their artisanal craftsmanship.