Seoul-based brand reinterpreting historical costumes as contemporary, gender-fluid menswear with a focus on artisanal craft.
ORIGIN
South Korea
PRICE TIER
luxury
Founded in 2021 by Central Saint Martins graduate Juntae Kim, the Seoul-based brand is recognized for its deconstruction of historical fashion for a modern, gender-fluid audience. The label’s core philosophy is “unraveling binary constructions,” which it achieves by reinterpreting the silhouettes of historical womenswear, like corsets and crinolines, into contemporary menswear. This approach blends traditional craft techniques such as hand-embroidery and cut-outs with modern methods like laser-engraving, creating a unique tension between the old and the new. A 2023 LVMH Prize semi-finalist, the brand has gained notice for its intellectual and artisanal approach to design.