Dutch brand celebrated for its intricate Indian hand-embroidery and artistic, slow-fashion approach to luxury.
ORIGIN
Netherlands
PRICE TIER
luxury
Founded in 2010 by Dutch designer Jackie Villevoye, Jupe by Jackie is a luxury fashion and interiors label defined by its commitment to the dying art of Indian hand-embroidery. Launching the brand at age 54 after raising five children, Villevoye sought to create a counterweight to fast fashion, establishing a partnership with master embroiderers in Uttar Pradesh to produce intricate, time-consuming designs that emphasize human touch over machine precision.