jupe by jackie

Founded in 2010 by Dutch designer Jackie Villevoye, Jupe by Jackie is a luxury fashion and interiors label defined by its commitment to the dying art of Indian hand-embroidery. Launching the brand at age 54 after raising five children, Villevoye sought to create a counterweight to fast fashion, establishing a partnership with master embroiderers in Uttar Pradesh to produce intricate, time-consuming designs that emphasize human touch over machine precision.

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