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jura

Swiss premium appliance brand known for its high-tech, fully automatic espresso machines and minimalist, durable design.

ORIGIN

Switzerland

PRICE TIER

luxury

SPECIALIZATION

UNISEX

Founded in 1931 in Niederbuchsiten, Switzerland, by Leo Henzirohs, Jura began as a manufacturer of general household appliances before pivoting exclusively to fully automatic coffee machines in the 1980s. Rooted in Swiss engineering excellence, the brand has built a global reputation for delivering barista-quality espresso at the touch of a button. Jura is defined by its high-tech approach to brewing, utilizing proprietary innovations like the Pulse Extraction Process (P.E.P.) and fine foam technology to maximize flavor and texture.

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