just an idea

Founded in 2018 by Sarah Andelman, the former creative director of the legendary Parisian concept store Colette, Just An Idea operates as both a creative consulting agency and an independent publishing house. Rooted in Andelman’s unparalleled eye for curation and cultural cross-pollination, the brand bridges the worlds of fashion, art, and design through unexpected partnerships and tangible objects. In 2021, the company launched Just An Idea Books, a series of highly collectible, limited-edition monographs that spotlight independent talents, ranging from avant-garde photographers to niche illustrators.

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