An inclusive beauty brand known for its vibrant, highly-pigmented makeup inspired by African culture.
ORIGIN
United States
PRICE TIER
affordable
Juvia's Place was founded in 2016 by Nigerian-American entrepreneur Chichi Eburu, who was frustrated by the lack of cosmetics for deep skin tones. The brand was created to celebrate the rebels, rulers, and queens of African kingdoms, with a mission to provide inclusive beauty that showcases the richness of African culture. Juvia's Place is known for its highly-pigmented and vibrant eyeshadow palettes, with product names and packaging that draw inspiration from African history and art, such as Queen Nefertiti.