Belgian jewelry brand known for its ethically-focused designs using lab-created stones and sterling silver.
ORIGIN
Belgium
PRICE TIER
premium
Launched in 2019 by Priya Jajoo, who comes from a family with generations of expertise in fine gems, Juwelina Paris is a Belgian-based jewelry brand built on sustainable principles. The brand exclusively uses lab-created gemstones and rhodium-plated 925 sterling silver, completely removing mining from its supply chain to offer an ethical alternative to traditional jewelry. Its collections feature colorful, refined pieces designed to be both aspirational and attainable, intended for the modern, ethically-conscious woman. While a young brand, it draws on a claimed legacy of jewelry savoir-faire dating back to 1950, reflecting a commitment to craftsmanship and innovative stone-cutting techniques. Juwelina Paris has expanded its global presence through strategic retail partnerships, including a recent collaboration with Farfetch for its 'Copacabana' collection.