Global lifestyle and merchandise franchise born from the hit Netflix animated film, blending K-pop aesthetics with playful streetwear.
ORIGIN
United States
PRICE TIER
affordable
Launched in 2025 alongside the record-breaking Netflix animated film, K-Pop Demon Hunters has rapidly expanded from a cinematic property into a full-fledged lifestyle and merchandise brand. Created by Maggie Kang, the franchise centers on Huntr/x, a fictional K-pop girl group that battles underworld forces, translating this vibrant narrative into a wide array of consumer products. The brand’s core offerings span graphic streetwear, playful accessories, and collectible fashion dolls produced in partnership with Mattel and Hasbro.