kadi brand

Founded in 1998 by Shamoon Sultan, Khaadi began as a single store in Karachi with a mission to revive the ancient craft of handloom weaving in a contemporary context. The brand, whose name means “hand-woven,” initially focused on kurtas and loose fabric, celebrating the rich heritage of Pakistani textiles. It quickly grew from its artisanal roots into a fast-fashion powerhouse, becoming a household name in Pakistan. Today, Khaadi is a complete lifestyle brand offering a wide array of products from women's ready-to-wear and unstitched fabrics to children's apparel, accessories, and home goods.

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