Canadian clean beauty brand known for its plant-based, problem-solving underarm care and signature charcoal detox deodorants.
ORIGIN
Canada
PRICE TIER
premium
Founded in 2016 by beauty industry veteran Mary Futher in Toronto, Kaia Naturals is a clean personal care brand dedicated to solving common but rarely discussed body issues. Drawing on her extensive product development background, Futher created the brand to address the specific challenges of transitioning to natural deodorants, such as excess odor, sweat, and hyperpigmentation. The brand operates out of a restored 150-year-old barn in a rural Mennonite community, emphasizing its connection to nature and small-batch production.

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