Playful, Korean-inspired makeup brand known for its bite-sized packaging and innovative, sensorial formulas for on-the-go use.
ORIGIN
South Korea
PRICE TIER
contemporary
Launched in 2018, Kaja is a Korean beauty brand co-developed by the global beauty platform Memebox and retailer Sephora. With a name meaning "let's go" in Korean, the brand was created for a young, digitally-savvy audience, offering playful, easy-to-use makeup. Kaja is known for its distinctive, compact packaging and innovative product formats, such as the Allure Best of Beauty award-winning Beauty Bento eyeshadow trios, heart-shaped Cheeky Stamp blushes, and various lip formulas with unique textures. The products are designed to be intuitive and travel-friendly, encouraging experimentation with buildable, breathable formulas that infuse advanced skincare technologies.