kara

Launched in 2013 by Parsons graduate Sarah Law, Kara is a New York City-based handbag and accessories brand. The name is derived from the Japanese word “karaoke,” meaning “empty orchestra,” reflecting the brand’s philosophy of creating a platform for individual self-expression. Initially gaining traction with its minimalist leather backpacks, Kara was conceived as a reaction against the logo-heavy “It” bags of the time, focusing instead on clean silhouettes where the wearer’s personality could shine. The brand’s design language is rooted in functionality and a thoughtful, less-is-more approach.

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