Indian menswear brand known for its use of traditional handcrafted textiles and a slow-fashion, craft-focused design.
ORIGIN
India
PRICE TIER
premium
Launched in 2013 by Rikki Kher, a fashion industry veteran with a background in textile production, KARDO was founded in New Delhi as an antithesis to mass-produced fast fashion. The brand is dedicated to preserving and celebrating India's rich heritage of artisanal craftsmanship, with a design process that begins with textiles rather than sketches. KARDO collaborates with weaving communities across India to create its collections, utilizing traditional techniques like handloom weaving, block printing, Ikat, natural dyeing, and Chikankari embroidery. The brand is particularly known for its unique "ONExONE" production method, where each garment is cut, sewn, and finished by a single tailor from start to finish, emphasizing human skill and attention to detail. This commitment to transparency is central to the brand's identity; every item includes a tag naming the artisans involved in its creation.