American lifestyle brand known for its signature soft, printed sleepwear and cozy, comfort-focused loungewear.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1994 in the San Francisco area by former apparel executive Karen Neuburger, the eponymous brand helped pioneer the all-day sleepwear movement. Neuburger initially designed pajama sets for herself and friends before launching the label, which skyrocketed to cultural prominence after being featured on the inaugural "Oprah’s Favorite Things" list in 1996. The brand is defined by its relaxed, comfort-first approach to loungewear, offering signature boyfriend-style pajamas, nightshirts, and robes in soft cotton blends and delicate floral prints.

$54.94

$40.50

$60.34

$30.00

$29.37

$52.59

$72.00

$41.96

$54.94

$40.50

$60.34

$30.00

$29.37

$52.59

$72.00

$41.96