keisuke yoshida

Founded in 2015 in Tokyo by Keisuke Yoshida, a literature graduate who later studied at the avant-garde fashion school Coconogacco, KEISUKEYOSHIDA explores the emotional complexities of adolescence and urban life through deconstructed tailoring. The brand is defined by its subversive approach to classic wear, transforming familiar silhouettes like trench coats, tailored jackets, and school uniforms into expressive, gender-neutral pieces. Signature design codes include displaced zippers, oversized cuts, and unexpected fabric combinations that create a sense of tension and relaxation. The collections often incorporate soft materials and mask-like decorations, symbolizing anonymity and self-protection in the modern city.

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