kendi amani

Founded in 2018 by Kendi, who grew up in Kenya, Kendi Amani celebrates the beauty of African craftsmanship through vibrant, modern designs. The brand, which began as Exotik Wear, offers a range of handcrafted jewelry, travel bags, and sun hats that are ethically made by women artisans in Kenya. The mission is rooted in family, fashion, and philanthropy, aiming to empower women economically and preserve traditional beading and weaving techniques passed down through generations. Each piece is designed to be versatile, transitioning from casual daywear to more formal occasions, and is described as "adventure-ready." The brand's commitment to quality and ethical production has been recognized through its participation in the Goldman Sachs 10,000 Small Businesses program and as a winner of The Big Find competition by QVC and HSN. In addition to its fashion accessories, the brand has expanded to include a home decor line, KENDI AMANI LIVING, featuring items like accent pillows that blend African motifs with contemporary style. The brand operates with a direct-to-consumer model, through wholesale partnerships, and has been featured on major retail platforms like Macy's.