kérastase

Founded in 1964 by the visionary chairman of L'Oréal, François Dalle, Kérastase pioneered the concept of professional luxury hair care in Paris. The brand transformed the industry by shifting the focus from simple hygiene to sophisticated, science-driven treatments, introducing the first-ever care shampoo and hair mask. This new philosophy established the “coiffeur-conseil” (hairdresser-consultant), empowering stylists with advanced diagnostics and personalized in-salon rituals to treat a variety of hair and scalp concerns.

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