Legendary makeup artist brand known for its sculpting techniques and high-performance, professional-grade formulas.
ORIGIN
USA
PRICE TIER
luxury
Founded in 2001 by the iconic makeup artist Kevyn Aucoin, the brand is built on his philosophy of empowerment, originality, and inclusivity. Aucoin, a self-made artist from Louisiana, rose to prominence in the 1980s and '90s, becoming the most sought-after makeup artist for supermodels and celebrities like Cindy Crawford, Naomi Campbell, and Cher. He pioneered techniques that are now industry standards, most notably facial contouring, which he helped popularize from a drag and stagecraft secret into a mainstream practice. His belief was that makeup should not cover, but rather uncover and enhance one's unique beauty.