Italian baby gear brand known for its top-rated KeyFit infant car seats, prized for safety and easy installation.
ORIGIN
Italy
PRICE TIER
premium
SPECIALIZATION
UNISEX
Chicco, an Italian brand with a rich history in baby products, was founded in 1958 by Pietro Catelli, an inventor who turned his focus to creating better solutions for parents after the birth of his own son. The brand has since become a global name, trusted by parents in over 120 countries. While Chicco offers a wide range of baby gear, it is most recognized for its KeyFit line of infant car seats, which are consistently rated at the top of their class for safety and ease of use. The design philosophy is rooted in the brand's Italian heritage, combining functionality with a chic, modern style.
The official brand page details the founder Pietro Catelli's story, who started the company in 1958 after the birth of his son. It covers the brand's growth into a global name known for its Italian heritage and design.
This article recounts the history of Chicco and its parent company, Artsana, starting with founder Pietro Catelli. It highlights his entrepreneurial journey from selling medical supplies to creating a global baby care brand inspired by his own son.
This official history page provides a detailed timeline of the brand's origins, beginning with the founding of Artsana in 1946 by Pietro Catelli and the creation of the Chicco brand in 1958, named after his son Enrico.