Alicia Keys' lifestyle beauty brand blending skincare and self-care rituals for a holistic approach.
ORIGIN
USA
PRICE TIER
mid
Founded by Grammy-winning artist Alicia Keys in 2020, Keys Soulcare is a lifestyle beauty brand that merges skincare with spiritual well-being. Developed in partnership with e.l.f. Beauty and board-certified dermatologist Dr. Renée Snyder, the brand was born from Keys' personal journey with skin issues and her desire to create rituals that nurture the whole self—mind, body, and spirit. The products are designed to transform daily routines into intentional acts of self-love, pairing clean, cruelty-free formulas with affirmations.