American musician Kid Cudi’s luxury label known for its 90s grunge, hip-hop soul, and futuristic design.
ORIGIN
USA
PRICE TIER
luxury
Scott Mescudi, the musician known as Kid Cudi, officially launched his luxury fashion brand Members of the Rage in 2023, after years of development and personal style evolution that positioned him as a fashion influencer. The brand, personally designed by Cudi, translates his musical and aesthetic sensibilities into tangible garments, blending 90s grunge with the soul of hip-hop and what he calls “elements from a distant future.” The initial concept began around 2016, but gained momentum in 2021 with encouragement and guidance from the late Virgil Abloh and BAPE founder Nigo. The brand debuted at Paris Fashion Week for the Fall/Winter 2023 season.