Danish childrenswear line known for its accessible, denim-forward collections and playful, street-inspired style.
ORIGIN
Denmark
PRICE TIER
affordable
SPECIALIZATION
KIDS
KIDS ONLY is the children's fashion line from the Danish brand ONLY, which was founded in 1995 as part of the Bestseller group. Leveraging its parent brand's deep expertise in denim, KIDS ONLY translates the main line's trend-focused, street-style approach for a younger audience. The brand offers a wide range of apparel for children, with a strong emphasis on durable and fashionable jeans, alongside casual tops, dresses, and outerwear. The collections are designed to be playful and cool, allowing kids to express their personalities through contemporary, easy-to-wear outfits.\n\nDistributed through ONLY's extensive network of over 4,500 stores and its online platform, KIDS ONLY operates within the fast-fashion model, frequently releasing new collections that reflect current trends. The brand targets parents seeking stylish, affordable, and practical clothing for their children, from toddlers to teens. As part of Bestseller, the brand is included in the parent company's 'Fashion FWD' sustainability strategy, which outlines goals for using more sustainable materials and increasing supply chain transparency.
$25.00$33.00
$24.00
$24.00$25.00
$24.00$49.00
$24.00$42.00
$24.00$36.00
$24.00$29.00
$29.00
$25.00$33.00
$24.00
$24.00$25.00
$24.00$49.00
$24.00$42.00
$24.00$36.00
$24.00$29.00
$29.00
An in-depth interview with Anders Holch Povlsen, CEO and owner of Bestseller (the parent company of ONLY), discussing the company's history, his leadership philosophy, and the strategic vision for its portfolio of brands.
An official announcement from the ONLY BRAND HOUSE detailing the expansion of the KIDS ONLY portfolio, including the launch of ONLY & SONS Junior for boys and the upcoming re-launch of the ONLY MINI collection for ages 2-8.
A brand post announcing the re-launch of ONLY MINI for ages 2-8. It highlights the team behind the brand and the ambition to expand the KIDS ONLY universe internationally, reinforcing the brand's creative and collaborative culture.
The official company profile provides the founding story of the ONLY brand in 1995 as part of the Bestseller group. It outlines the brand's vision and confirms KIDS ONLY as a key part of its multi-brand portfolio.