kijun

Founded in 2018 by Hyunwoo Kim and Myungjun Shin, Kijun is a Seoul-based womenswear brand that challenges traditional standards of beauty. Its name, Korean for “standard,” reflects its mission to establish a new, unconventional aesthetic. Drawing inspiration from the vibrant street culture of 1980s and ‘90s Seoul, along with film and art, the label is known for its witty, structural designs and playful reinterpretation of classic garments. Each collection is approached with a cinematic lens, conceived as a distinct film with its own unique costuming concept.

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