Italian beauty brand known for its trend-driven cosmetics, extensive shade ranges, and accessible masstige pricing.
ORIGIN
Italy
PRICE TIER
mid
Founded in 1997 in Milan by Antonio and Stefano Percassi, KIKO Milano was established to bridge the gap between professional-grade cosmetics and accessible pricing. The Italian beauty brand has built a reputation for its trend-driven approach, offering an extensive array of vibrant color cosmetics, skincare-infused bases, and high-performance eye makeup. Known for its masstige positioning, KIKO Milano appeals to a broad audience ranging from makeup beginners to seasoned professionals seeking reliable, editorial-quality tools. The brand’s signature offerings, such as its creamy eyeshadow sticks and long-wear lip products, are frequently praised by beauty enthusiasts and influencers for delivering luxury-level textures and finishes without the premium cost.