kiss kiss goodnight

Founded in 2016 in Maryland by Shelly Ann Winokur, a chemical engineer and mother of four, Kiss Kiss Goodnight is a plant-based skincare brand dedicated to babies and mothers. Drawing on her background in pharmaceutical and cosmetic formulation, Winokur created the line to address the unique structural and chemical needs of a newborn's developing skin barrier and microbiome. The brand focuses on evidence-based, ultra-gentle solutions for sensitive skin, eczema, and cradle cap. Kiss Kiss Goodnight is best known for its signature Lullaby Melting Balm Cleanser, an innovative oil-based formula that transforms into a vegan milk bath to cleanse without stripping natural moisture.

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