kitri

Founded in London in 2017 by former ballerina Haeni Kim, KITRI was born from the desire to create distinctive, well-made hero pieces that bridge the gap between fast fashion and high-end labels. The brand is defined by its lively in-house designed prints, strong silhouettes, and playful use of color, creating pieces that feel both current and timeless. Inspired by the spirited ballet heroine of its namesake, KITRI’s collections are designed for creative, professional women seeking elegant and fun wardrobe staples.\n\nAs a digitally-focused, direct-to-consumer brand, KITRI releases its collections in strictly limited quantities. This approach not only ensures a degree of exclusivity for its customers but also aligns with its commitment to reducing waste and avoiding overproduction. The brand has gained a cult following, with specific pieces often generating significant waiting lists after being spotted on influencers. KITRI is also dedicated to improving its sustainability, incorporating recycled and innovative materials and offering made-to-order collections to produce only what is in demand.