kitsch

Kitsch began in 2010 when founder Cassandra Thurswell started hand-making and selling hair ties from her Los Angeles apartment. Built without outside funding, the brand has since evolved into a global beauty company focused on creating practical, accessible, and elevated everyday essentials. Kitsch first gained popularity with its stylish and functional hair accessories, like satin pillowcases and heatless curling sets, designed to make daily routines easier and more special.

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