Contemporary women's brand founded by Jessie James Decker, known for its flirty, feminine, and casual apparel.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2014 in Nashville, Tennessee, by country singer-songwriter Jessie James Decker, Kittenish is a contemporary women's fashion brand that blends Southern charm with a flirty, feminine aesthetic. Rooted in Decker's personal style, the brand offers a mix of casual everyday wear, statement pieces, and swimwear designed to empower women to feel confident and playful. Kittenish features core product lines that include soft knits, tailored outerwear, and vibrant resort wear, often incorporating romantic shades, Mediterranean prints, and textured fabrics.